Thursday, June 2, 2011

Marc Jacobs: new buy & QR technology.


What could possibly be inside the dust bag... REVEAL SOON!

Has anyone seen this hand drawn QR code for Marc Jacobs? For those who aren't familiar, QR codes can be scanned with barcode readers on smartphones and typically lead to text information or a redirect to a mobile-optimized site. I for one am a huge advocate of QR technology and see the practice becoming more popular once businesses see the value in them and learn how to use them effectively. This QR code for Marc Jacobs is absolutely adorable and extremely unusual in design, so I doubted if a scanner would even be able to read the code. I was wrong. The scanner on my Blackberry picked it up instantly, but it unfortunately didn't lead to anything. Huge disappointment! Marc Jacobs definitely has the potential to launch a unique interactive campaign, or at the least, a mobile site, alongside this creative QR code. Hopefully that's something they're working on. I'm curious: Are QR codes used in your area? Do you have a QR scanner on your phone? Do you think this technology will last, or is it merely a passing trend?

64 comments:

Catherine said...

I wanna knooooow:) can't wait, hihi!!

Kelly said...

To be honest, I'm glad you wrote this entry because I've seen these codes around alot, especially in mags and I never know what they are or what to do with them. I don't have a scanner on my phone but I will download one right now because now you've really gotten me curious.

Excited to see your new buy too xx

suki pooki said...

Hmmm Im going to have to guess that it's a clutch or some sort of some shoes? lol Im excited to see your reveal though!!! As for QR codes, I think they are starting to grow a bit in my city but I honestly don't think they are catching on too quick, unfortunately my phone doesn't have a scanner =( BUT I do know these are hot in asia! I saw them everywhere last time I was there and had no idea what they were!

Alicia said...

I didn't know anything about these codes, I think Belgium is a bit behind on that haha... will keep you posted if I see it anywhere :)

Have a great weekend dear!!

xoxo

Vanilla - notes from my closet said...

I wanna know what's in the bag! :) hee hee. I quite like the QR codes but I don't use them very often... I think if more businesses and shops start using them then my might stick around :)

Love, Vanilla

http://notesfrommycloset.blogspot.com/

Pop Champagne said...

I see those bb codes but I never bother to pull out my bb to scan them lol! so lazy! can't wait to see your Marc surprise!

Dana Yoshimizu said...

ooOoo I can't want to see what's in the bag!
This post reminds me a little bit of mine, well with the exception of the fact that whatever in your dust bag is probably 10Xs better than what's in mine! LOL

CessOviedo said...

I'm so curious! I love QR codes, they are so much cooler than code bars, my geeky ex boyfriend got me into them, they are fun!

Cess O. <3 The Outfit Diaries

Angel @ | 77inspire | said...

I wanna see i wanna see...! I need to own more Marc stuff pronto.

Lisa said...

AHHH MJ REVEAL!!! i'm going to guess it's a stam?? it's like the shape of my stam inside of it's dustbag hahah.

i do see these codes everywhere.. but i don't use them.. hahaha.. i think i'm old fashioned.. or just old ::sad face:: and truthfully i don't really know how to work my blackberry HAHAHA.

Anonymous said...

I just wanted to tell you that your blog is so inspirational and amazing

Becca. said...

oh wow i wanna know what's inside!


thanks for the comment on my blog :)
XOXO, BECCA
http://www.fashion-train.co.uk

Isabel said...

ive seen QR codes but to be honest i never really use them

mizzsandychau said...

open it! open ittttt!

Madison's Assortment said...

I'm following cos I love your blog! (and it's really pretty looking)
can't wait for the big reveal :)
in reply to your comment, Hangover 2 was sooooo good I need to see it again!
xo

jamie said...

umm, i have no what QR codes are? idk if its my lack of knowledge in technology or if us Californians just dont have them here :)

Musings by Di said...

new MJ bag???
too bad the QR code didn't lead to anything...wtf? major fail on their part~ but they did make a helluva cute patootie graphic.
I'm smart-phone-less, and so I have no personal accounts on its utility, but if everyone starts having smart phones, then I see the usefulness of instantaneous access & not having to type in the address or googling it on the tiny phone screens/keypads.
xo Diana

aki! said...

Thanks for sharing that tidbit about the code... I've never seen any that look like that. It looks fantastic... very original and aesthetic.

seven-percentsolution.blogspot.com

Josie said...

Personally, I'm still stuck on the MJ bag -- can't wait to see what's inside!
xo Josie
www.winksmilestyle.com

janet said...

you have a nice and inspiring blog! love all the pictures! very clear! awesome! :)

jamie-lee said...

I actually had never heard of this before... so quite good to now know a little bit more! xx

ShinyPrettyThings said...

oooo can't wait to see what you got!!! I LOVE MBMJ. Once I got mine, been using it ever since. The leather is soooo soft.

Silkybow said...

a pair of shoes or a new bag? marc jacobs <3

l i s a z h a n g said...

lol
what a tease!
reveal soon please

thanks for your comment on my blog lovely!
u have a great blog!

x

www.devious-studios.blogspot.com

Aniita said...

haha i tried doing it on my blackberry but im not sure if it worked.. don't think so, but i probably did it wrong.
show us what it is soon!! can't wait too see!
xx http://highwaiisted.blogspot.com

Christine said...

omg such a cute QR code that so adorable! ooo can't wait to see whats in the bag! :) i would kill for a MJ bag :)

thanks for commenting/visiting my blog :)

www.christinebalram.blogspot.com

simplyvonne said...

some sort of clutch or a cute lil purse!!

Cindy said...

AHHH come on! I'm so curious. I don't even know what it is, and I'm already jealous.

Cindy
Style Soufflé

sngthanh- said...

ooh, i wanna know, you make me so curious, but it must be pretty, i love MJ! x

Lini Trinh said...

awww i want to know it :) so curious ^__^

Henar said...

Aww, this is lovely,
I loved it!

Henar ♥
... OH MY VOGUE!

Taryn said...

I can't wait to see what you got! I've been seeing those codes everywhere but never really knew what they were for...I can't wait to use my iPhone to scan then.

mimi said...

wahhh i want to know what's inside that bag! >< That marc jacobs QR code is so cute & creative! I remember japan had those codes a while back and the US recently adopted it~ I think it will stay! Because bar codes can't hold as much information as the QR code can~

Your blog is so gorgeous!! Did you design it?~ O: SKILLS!!

Haze said...

How very creative of MJ. I have never personally used QR codes, maybe because I'm an iphone user. For some reason I associate it with BB.

xxo
http://www.iamheizl.blogspot.com/

Alexa said...

i've saw some QRs around in Europe but didn't try using them... I can't wait to see what you got! x

www.cashmereandcandy.com

Steffi said...

I never noticed that!!! *ashamed* How cute it is. I too am curious about the mystery dustbag. It looks awesome, that I can tell.

Shevah said...

That is SO awesome!




www.shevahh.blogspot.com
xo

lilyfm said...

thank-you for the comment my lovely.. ooh get it out! i want to see it xx

annalisa said...

your blog is looking better everydayyy :) what did you get? xx :D

GIVEAWAYYYY on
www.moustachic.com
www.moustachic.com
www.moustachic.com

Kaleido Mind said...

what a cliff hanger--i'm curous!;)

Jess ♡ said...

NO MORE TEASING. REVEAL ALREADY! I've seen QR codes everywhere, but I have such an old phone that I can't do anything when I see them :(!

lisa said...

I haven't used the QR scanning capabilities on my Android phone yet, but this is certainly a cool trend.

Florence said...

nope :( thankuuu for your comment becky! check my newest one out dearie:
www.fantailflo.com

Jazzy E (hivenn) said...

Amazing. x hivenn

Cylia said...

that QR code is so cute! such a creative idea.. I love it.

Zarna said...

can't wait to see what's in the bag!!!

Kim said...

what a cute lil drawing :)


http://hautemuze.blogspot.com

Audrey Allure said...

There's ton of those on ads nowadays though I don't really see people actually scanning them lol. That MJ hand drawn one is super cute!

Kacrates said...

I got the Scanner on my mytouch phone but I do really use it much. It would be awesome if it was on posters, shirts and stuff.

LOL If I were passing somebody that had it on their shirt, I would stop them and ask to scan. (Earning a glare and a hair pull *You crazy b*tch!" Being yelled but thats just an old lady)

Enough on my ramble, Mr. Marc needs to take it far.

Carolyn said...

i hope it leads to something more, they definitely should use that technology and develop it further

Anti said...

i wanna know? can not wait ^^

Jane said...

I see them around and I know what they're for, but I never really feel the urge to scan them (I don't even know how to!) I think it has potential, seeing as we're getting more and more tech oriented.

Diana said...

I think technology should and will be developed not only among the products. useful for architectural monuments: scan code - and read about the building. very convenient.

Pia said...

i always see these codes, but i'm too lazy to open my phone and scan them! most of the time i have no incentive to do it!

great post though! made me think :)

Natalia said...

What is it?! What is it?! Can't wait to see what you bought :o)
X

Dan said...

Hey Becky, here are some unique ways you can optimize a QR Code, recently did a post, very nice on finding the Marc Jacobs QR.

http://mcloughlin.ca/insights/qr-code-optimization-a-different-concept-by-daqri/

Sam said...

i can't wait to see what's in the bag! i actually got a qr reader cause of your entry, i've always been curious but i never really went deeper into it. will definitely be checking it out more :)

http://samalamode.blogspot.com

chopstick panorama said...

I think those codes are great! I mean everyone is using a smartphone by now. :D But I only use it to download games or apps. hahaha.
Want to see what's in there! you are making us curious.

Aney said...

Aw, it's unfortunate that it didn't lead to anything - they do have a huge potential and I'm sure they will be able to come up with something soon! I love the design though - especially with the girl!

chopstick panorama said...

Hey Becky! When I first came across your blog, the first thing I noticed was your layout. It so clean and beautiful. :) I want to change mine, but have no idea. Any suggestions?

CINDY NGO said...

ohhh i wanna know what it is! so excited to see the reveal.

it's so funny because i swear we have the same taste & love the same things. i just saw your previous nordy's post for the anniv. sale and i bought half of the stuff you put on there. LOL.

& cabo? holy crap. so beautiful! so jealous because i want to go too!

how is everything in t.dot? hope the weather is nice! :)

xx,
cins

Michelle said...

cool! too bad there's no such thing in indo. nayyyy

Vasu said...

can't wait to see wats inside....cute bag


http://www.etsy.com/shop/Rosabellebyvasu

Angie said...

Yeah, the bag is really cute, but i'm more excited and curious about what's inside. AAh, can't wait anymore!

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